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Industry watchers agree that the service is as much a boon for designers as it is for Carrie Bradshaw wannabes on a limited budget./ E6 }$ W% j1 ?+ i6 C) z# }/ j
“I can’t imagine what’s bad about this for the brands. Women who can’t normally afford their brands get to wear them and become accustomed to them,” said Cate Corcoran, the technology editor at Women’s Wear Daily,herve leger discount, the fashion industry trade publication. r1 v, D; q; w: a: [$ h( ~8 H( N+ o
“The internet has opened up a whole new retail format. There has always been tuxedo rentals — and even some women’s formal wear rental services. But Rent the Runway has the potential to grow larger because of its national audience.”# t) F! d# O) o2 ^
Rent the Runway has spent little on advertising. Most clients find the company through word of mouth. Once a woman finds the site, she can browse through dresses organized into categories: events, price ranges,herve leger fall, colors, body types, designers and other options. Renting another dress at the same time is only $25. |
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